With the improvement of people's living standards and the enhancement of health and environmental protection awareness, especially the importance of water resources safety, more and more people pay attention to the water purifier industry. The water purifier industry is also favored by many investors, and China's water purifier industry has also developed rapidly.

However, the water purifier has been in the domestic market for more than 20 years, but the comprehensive urban share is less than 10%. So, what factors lead to this phenomenon? Take a look at the survey summary report:

1、 Consumers don't understand

As a person engaged in water purification market, he is collecting information about water pollution and contacting people concerned about water pollution all the time. He thinks that water pollution is very serious and needs water purification equipment. However, many people who are not in this circle do not know that water pollution has affected them.

According to a questionnaire survey, one of the questions is whether we know that our tap water is polluted and affects our health. The result is that 90% of the young people, 70% of the middle-aged people, 50% of the civil servants and 40% of the relatively successful people do not know.

This shows that there are two circles in the water purification market. One is that those of us who work in the water purification market have a relatively clear understanding of the pollution of tap water. The other is that most of the above-mentioned people do not know about the pollution of tap water.

2、 Drinking habits

Habit 1: most people maintain their trust in tap water and think that tap water is the same as it was 30 years ago, although it is not.

Habit 2: most people still take boiling water as the best guarantee for their health, although the pollution of heavy metals and organic matter can not be solved by burning.

Habits are stubborn, and can't be solved in a short time, unless there are many major diseases related to water pollution in the future.

3、 Consumption concept

People who attach great importance to health are bound to pay attention to the harm of water pollution to human body. These people are the main force of water purification equipment consumption in the market, accounting for about 5% of the population.

Most people don't pay much attention to it. The core factor is that in addition to the above two reasons, they will not get sick tomorrow, the day after tomorrow or next year after drinking the tap water. This kind of hidden and lagging influence is not included in their daily thinking. They don't pay much attention to health, so they won't consider buying water purification equipment at all.

4、 Consumers dislike trouble

Trouble 1: there are too many products in the market, and there are too many fake and shoddy products. They are all boastful and hard to choose.

Trouble 2: installation requires certain conditions, but also need professionals to long-term after-sales, often troublesome, think of this, put it back.

Trouble 3: poor performance, malfunctions and accidents are neglected. At the end of the last century, many water purifier manufacturers and businesses sold their equipment, which resulted in these problems. A group of people were trapped. So far, there is still a great negative impact. They are afraid of trouble caused by distrust.

5、 Not professional enough

The employees are not professional and have not received professional and systematic training. Most of them are sales words provided by manufacturers. All the words are based on their own products. This leads to some unclear and exaggerated words in the sales process. Consumers feel that they are not objective and it is difficult to believe what you say. In the end, they simply don't buy.